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Zimbabwe’s 2018 harmonised national elections presented a unique opportunity for the media and their audiences alike. In previous election periods, the local media received severe criticism for their excessively partisan positions, which had been characterized by hate speech. Editorialised news content. Sensationalism. Bias and even fake news. Mainly emanating from the dominant government-controlled public media. The big question was: Could the media collectively redeem itself from such damaging epithets this time around?